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– Nelson Mandela

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Module 7 Justin's Managing a Successful Product with Passion

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Q 1. How are passion, consciousness, and product quality part of the product management process at Justin's? 2. How does the stage of the product life-cycle influence marketing decisions at Hormel and Justin's? 3. What roles are served by the brand managers and master brand managers of Justin's products and brands? 4. Describe the branding strategies used by Hormel and how Justin's products fit into the Hormel product line. 5. How are sustainability and corporate responsibility considerations likely to influence the future at Justin's?

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1. There had been passion shown by Justin in the service industry as an individual serving customers. There had also been passion shown by Justin in outdoor activities like riding bike in mountains. There had been consciousness of the high quality-requirements products and services provided to customers in the organization where Justin worked. Therefore, Justin knew the importance of optimum quality of products and services offered to customers by the organization of Justin. The product quality had been part of the product management process at Justin’s because of customized requirements of customers.